In 2017, it’s easier than ever to begin marketing your organization with video. You can now start creating clean, professional looking videos with your staff by simply using a smartphone and other inexpensive equipment. Here at IMPACT, we’ve helped many companies get started creating video content, both in workshops and recurring training. As many of us begin to learn and develop our.
How video has changed the way buyers consume content and what that means for the future of sales and marketing. An in-depth discussion on the top types of video content (known as “The Selling 7”) proven to build trust and drive sales.; How one-to-one personalized video improves sales conversations and fosters deeper connections with buyers more than ever.
Video Marketing Strategy: Harness the Power of Online Video to Drive Brand Growth by Jon Mowat. Jon Mowat is an award winning content creator, video strategy expert and public speaker and is the Managing Director at Hurricane Media, a UK-based video marketing agency.
There’s also a reason why having a video marketing strategy is essential to today’s content marketers. Social video is generating 1200% more shares than text and images combined. And companies using video enjoy 41% more web traffic from search than non-users.
The book is complemented by online resources for both instructors and students, these include PowerPoint slides, an instructor’s guide, exercises and activities relating to each chapter, digital marketing planning documents, digital marketing model templates, quizzes, annotated recommended video links, links to free online tools and SAGE journal article recommendations.
Incorporating Social Media and Mobile into Your Video Marketing Strategy. Social media is a vital marketing tool, and video has a major role to play here. 82% of Twitter users watch video on Twitter-a level of engagement all marketers crave. 45% of users watch at least an hour of video on Facebook per week. Savvy marketers know that native.
As previously mentioned, if the main goal of your video marketing strategy is to increase traffic to your homepage or specific landing page, then the CTR on your video will be your main point of reference when it comes times to determining whether your strategy worked or not. Your click-through-rate is a stepping stone to helping to increase your business’ conversion rate. After all, a lead.
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Video Production and Marketing Strategy Handbook book. Read reviews from world’s largest community for readers. This handbook breaks down what you need t.
Video Marketing Strategy reveals Jon Mowat’s magic formula for creating engaging, effective content and integrating it into a wider marketing strategy. This new book explores both the theory and practice of video marketing to enable readers to create content that will cut through the marketplace, increase website visits and deliver measurable results.
Jon Mowat is an award winning content creator and video strategy expert. Since 2005 he has been Managing Director at Hurricane Media, the UK's foremost video marketing agency, and previously spent 15 years at the BBC as producer and director on documentaries screened internationally on BBC 1, BBC2, Channel 4 and Discovery.
Adding Video into Your Marketing Strategy. Introducing video into your marketing strategy requires looking at the medium with a new perspective. It’s not as easy as taking what was a print campaign and simply making it into a video. As the COO of Facebook said at the American Marketing Association Conference in September 2017, “You need to.
Video Marketing Strategy allows marketers to harness the power of video and create effective video campaigns. This in-depth look at the world's most powerful medium helps brands to radically magnify their voice by tapping into a level of emotional engagement that can't be achieved any other way. The book explores both theory.
Video Marketing Strategy: Harness the Power of Online Video to Drive Brand Growth by Jon Mowat. Harness the power of video and create effective video marketing campaigns that will raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets, with this invaluable guide to creating engaging content. Written by the experienced and award-winning video marketer.
The gatekeepers of old (the networks, the station owners) are no longer in charge. Just as e-books and websites disrupted the book publishing and newspaper industries, so the video revolution has democratized the world of video marketing. Video has become a major component of marketing for many companies in just about any industry. Water.
Here is the full 30-minute video of my latest, where I discuss the core idea that should be driving every business strategy now. Below the video is an edited transcript of the discussion (transcription help from the awesome otter.ai ) Would love to hear your thoughts, as always my friends.
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Video Marketing: How to Use Video Books in your Marketing Strategy. Video marketing is known as one of the best forms of content marketing. It is a sure way to show clients an inside track to what your business is about and how you can provide value to your audience. In order to successfully do this, you have to know how to. That is where we come in. A few amazing facts before we get into it.
Get this from a library! Video marketing strategy: harness the power of online video to drive brand growth. (Jon Mowat) -- Video is the single most effective tool that marketers have to raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets. Driven by consumer demand and with.